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Starbird provides best-in-class support in marketing, operations, franchise training, technology, purchasing and culinary support. We set up our franchisees for success and never stop challenging industry conventions.
Starbird’s marketing team will guide you through their omni-channel approach to sales growth. Our team will help onboard and manage your marketing team.
While channel strategies involve selling across multiple physical and digital platforms, the key difference of Starbird's omni-channel strategy is the seamlessly integrated experience between all channels offered.
Starbird’s omni-channel approach includes proprietary web/app pickup and delivery, integrated third party delivery, in-store kiosk ordering and 4 virtual brands.
Starbird’s branded house consists of Starbird and four additional virtual brands, Starbird Salads, Starbird Wings, Starbird Bowls and Gardenbird. Starbird’s virtual brands makeup 16% of total sales and are a great way to build digital revenue.
From real estate and construction to franchise training and marketing, our franchise partners have guidance every step of the way. Please see our team page to learn more about our team.
We have been perfecting our operation procedures for the last 5 years and we continue to fine tune every year. We are continuing to innovate our processes and improve our service. Our assembly to order process vs cooking to order allows us to process orders efficiently.
Our franchise training programs have been designed by a team with years of experience in the restaurant industry. The training includes a manager training program and training team to support new restaurant openings as well as a cloud based training program (LMS) to provide ongoing training to your teams in both English and Spanish. We will also work with you to certify your own team and store to enable you to train your new employees and stores locally.
Starbird has a team of people experienced in all phases of restaurant development and a suite of tools and guides to assist you in the process.
We have an established supply chain with national distribution capability and will guide you through the process from vendor approval, set-up, and ordering. We also source new ingredients and provide recipe builds for all LTO items. Finally, we are always working to improve the quality, availability and economics in the supply chain process and will work with you in finding and approving new vendors that meet our discerning standards.
For any questions about the application or program, feel free to email us at franchise@starbirdchicken.com
or call us directly at 866-327-4779
*The sales and investment data that we provide in this letter is taken from our May 23, 2023 franchise disclosure document. The data is an average of our four company-owned restaurants open for all of 2022. Please refer to Item 7 and Item 19 of our FDD for additional details including costs that you will likely incur. These data are not meant to suggest your actual or potential sales and profit levels. Actual results vary and there is no assurance that you will meet or exceed the metrics noted in this letter or related documents. This brochure is not an offer to sell, nor is it the solicitation of an offer to buy, a franchise. Please refer to our FDD for details on our franchise offering.